Dr Carmen Sum received her bachelor’s degree and doctorate degree in marketing at the Department of Management and Marketing of The Hong Kong Polytechnic University.

Before joining HKCC, she was a teaching associate responsible for teaching subjects in management, business statistics, and business software application at the higher diploma level. She was also a dissertation supervisor at SPEED and SHAPE where her main duty was to supervise undergraduate dissertation. Apart from teaching and supervising students at different levels, she was involved in a consultant project which analysed the feasibility of an integrated healthcare center for PolyU.

As for research, Dr Sum is interested in services marketing, customer relationship management, consumer behaviors, and Internet marketing.